CREI Visual Standards · DQS v0

One grammar for every touchpoint.

A standards institution is recognized before it is read. These are the rules that make every CREI artifact — the website, a rating certificate, a methodology paper, a board presentation, an investor report — unmistakably one institution. The grammar is the product: measurement, calibration, governance, and architecture, expressed in type, space, and mark.

Foundation · 01

Color is restraint.

A single dark field and one accent. Navy carries permanence; champagne gold is the seal, never decoration. No second accent is ever introduced.

Field — deepest
#020612
--bg-0
Field — base
#08172B
--bg-1
Field — raised
#0B1E36
--bg-2
Field — illuminated
#112B49
--bg-3
Champagne — accent
#B49A6A
--claret
Champagne — bright
#CBB489
--claret-bright
Bone — display
#FBF8F2
--bone-bright
Slate — supporting
#AEB6C4
--ink-soft
Foundation · 02

Two voices, exactly.

Fraunces speaks for the institution — editorial, permanent, used for every display line. Inter carries the record — labels, body, and all quantified data, set with tabular figures so columns register.

A standard for the qualityFraunces · Display
clamp 2.4–3.9rem
Section headingFraunces · H2
clamp 2.25–3.5rem
SubheadingFraunces · H3
1.5rem
Lead paragraph — the supporting line.Inter Light · Lead
1.32rem
Body copy at a 60–68 character measure.Inter · Body
1rem / 1.72
Eyebrow · labelInter · Label
.72rem / .24em
740 / 1000 · 0.82Inter · Tabular data
notation figures
Foundation · 03

An 8-point system.

Every margin, gutter, and padding value is a multiple of eight. Rhythm is not eyeballed; it is registered. Sections breathe at 18 units; content holds to a 1200-pixel column.

8 px · 1u
16 px · 2u
24 px · 3u
40 px · 5u
56 px · 7u — gutter
72 px · 9u
144 px · 18u — section
Foundation · 04

A language drawn from measurement.

CREI does not decorate. Its marks are instruments — the same vocabulary that defines the product defines the brand. Four motifs recur across every surface.

Calibration ruler

A registered tick scale frames the institution beneath every masthead. The mark of an instrument, not a banner.

Registration marks

Hairline corner marks seal every artifact, the convention of an official, controlled document.

Architectural grid

Two hairlines hold the content column the full height of the page — visible structure, precise spacing.

Index tick

Every label opens with a short rule — a structural cue that numbers and orders the institution's statements.

Foundation · 04
System · Rating notation

A notation that never changes.

The grade scale is the institution's most reproduced object. Its letters, bands, and figures are fixed — identical on the website, a certificate, a report, or a board slide.

AAAExemplary. Architecture complete at the standard's ceiling.900–1000
AAStrong. Sound throughout, with only minor gaps.800–899
ASound. Defensible; the load-bearing assumption is named.700–799
BBBAdequate. Consistency or calibration unproven.600–699
BBMarginal. Material gaps in structure or evidence.500–599
BWeak. Reasoning rests on unexamined assumptions.400–499
CDeficient. Structurally exposed.below 400

Notation rules

  • Grade

    A letter from AAA to C. Always Fraunces, always the institution's voice.

  • Score

    A whole number 0–1000, written n / 1000, tabular figures.

  • Components

    Architecture · Consistency · Calibration, each 0.00–1.00 on a calibrated gauge.

  • Composite

    DQR = P · C · K — a product, not an average. Set in monospace-tabular.

System · The artifact

The rating certificate.

The canonical CREI document — issued to a board, not displayed on a dashboard. Every other layout (report cover, slide, investor summary) is a derivation of this object.

Decision-Quality Rating
Independent opinion · CREI DQS v0
No. CREI‑0001
DQS v0
A
Sound
740 / 1000
Subject — National capacity expansion
Commitment — $300M, board review Q2
Assessed — against the published methodology, before outcome
Architecture0.82
Consistency0.61
Calibration · accruing0.55
An independent opinion on the architecture of a decision, assessed against the published methodology. Not a prediction of outcome, a guarantee of performance, or investment advice.
Issued under CREI DQS v0Illustrative · not a live rating
System · Components

A small, exact kit.

Few parts, used everywhere. Glass panels for artifacts, two button weights, the disclosure note, and the calibrated gauge — nothing more is required to compose any CREI surface.

Glass panel

The universal container — low-opacity fill, hairline border, 26px radius, soft elevation.

Calibrated gauge

A confidence indicator with quartile reference ticks. Used for every 0–1 component score.

Disclosure note

The honesty device — a champagne-ruled callout for independence and founding-stage statements.

Disclosure A CREI rating is an independent opinion on the architecture of a decision. It is not a prediction of outcome, a guarantee of performance, or investment advice.
System · Applications

One grammar, every surface.

The same foundations compose every CREI touchpoint. These are the standard layouts the grammar defines — specifications, established as the institution issues its first work.

Methodology documents

Caslon-class display, 60–68ch measure, the notation block, registration marks on every page. The standard, published.

Rating certificates

The canonical artifact above — issued per decision, sealed, controlled by reference number.

Research reports

Editorial covers in Fraunces, calibration ruler masthead, tabular data tables, the disclosure footer.

Board presentations

One dominant statement per slide, the grade scale and gauges as the only chrome, dark field throughout.

Dashboards

The calibrated gauge and grade notation as the data language — instruments, never widgets.

Investor reports

Portfolio grades on one fixed scale, tabular figures, the independence note carried verbatim.

Founding stage These layouts are the published specification of the system. CREI is establishing its first artifacts against them; this page is the reference they are held to.
The institutional grammar

Built to last a century.

The standard, the notation, and the grammar are one system. Read the methodology, or put a decision on the standard.