CREI — Capital Returns & Equity Intelligence — was founded by Andrew V. Vasserman. It is building an internal model, and nothing more.
Andrew is the founder of CREI and the author of The Decision Before the Decision. CREI is what he is building around the quality of the decisions companies make.
For now, CREI is building an internal model and nothing more. It holds no securities, manages no outside capital, has no customers, and publishes nothing. CREI begins when Andrew's full-time commitment to CREI begins.
The conditions CREI holds itself to while dormant are set out, and dated, in the standstill.
How CEOs, CFOs, and Boards Build Decision Architecture for Bigger Bets, Fewer Surprises, and Enterprise Compounding.
Andrew's book on decision architecture — the discipline of examining a decision before it is made. Its premise is that a serious business decision is a hypothesis about reality, and that most large decisions fail not from ignorance but from confidence without structure.
The enemy is not ignorance. It is confidence without architecture.
It gives a senior team a shared language for the choices that matter: eight core concepts, the ten components that underlie any major decision, set out across five parts — from the investor's lens to judgment that compounds. It is written for leaders who allocate capital, govern risk, and live with the consequences.