It’s no longer just about followers. It’s about ownership.
Today’s biggest influencers aren’t just selling products — they’re building beverage empires designed from day one to scale fast and exit big.
From Logan Paul and KSI’s PRIME Hydration to Alex Cooper’s new Unwell Hydration and even Lionel Messi’s Más+ by Messi — the formula is simple but powerful:
→ They bring the brand.
→ The beverage industry brings the infrastructure.
→ Everyone makes money — fast.
Why Beverage Is The Perfect Playground for Influencers
The traditional beverage industry is already built:
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- Co-manufacturers ready to produce.
- Global distributors ready to ship.
- Retail partners ready to stock.
Influencers figured it out:
They don’t need to build factories.
They don’t need to invent new flavors.
They need loyalty. They need attention. And they already have both.
PRIME Hydration — Logan Paul & KSI
Turned YouTube clout into a $250M in revenue their first year.
Unwell Hydration — Alex Cooper
Host of Call Her Daddy saw the opportunity in owning her audience beyond podcast ads. Her new beverage brand speaks directly to Gen Z wellness culture — with built-in Daddy Gang support.
Más+ by Messi — Lionel Messi
When the world’s most trusted athlete drops a hydration line, he doesn’t need to advertise. His name is the trust signal.
But Here’s What Most People Miss…
This isn’t just about branding.
Behind the scenes, these moves are financial strategy plays.
Every influencer-backed beverage brand is quietly playing for the same endgame: Acquisition.
Big beverage companies like Pepsi, Coca-Cola, AB InBev aren’t just buying drinks — they’re buying ready-to-scale customer bases.
Attention = Market Share.
Market Share = Acquisition Opportunity.
How CREI Helps Turn Influence Into Empire
At CREI, we specialize in helping beverage founders — creators, athletes, and entrepreneurs — turn moments of attention into multi-million dollar outcomes.
We help answer the real questions behind the hype:
→ Should you build your own brand or partner?
→ Where is the margin: global sourcing or domestic manufacturing?
→ What’s your valuation in an acquisition scenario?
→ What financial story makes Big Beverage want to cut the check?
With CREI, you get:
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- Financial modeling built for CPG & beverage
- Acquisition-readiness playbooks
- Growth strategies designed for exits
- Margin optimization for scaling fast without burning cash
Final Sip: Influence Gets You In The Game — Strategy Gets You Paid
Influencers figured out that the beverage aisle is the fastest growing real estate in retail.
But winning the shelf — and cashing out big — takes more than followers.
It takes knowing your numbers.
It takes building smart.
It takes CREI.
Ready to turn your brand into a beverage empire?
→ Book a strategy session with CREI.
Let’s run the numbers before you run the world.
